An editorial column is an opinion piece that argues a particular point of view about an issue. Whether it’s part of a newspaper or magazine, a public statement, a newsletter, or a blog, an editorial has the power to sway readers and provoke discussion. Writing editorials requires a firm grasp of journalistic principles as well as a clear and compelling point of view. You don’t have to be a journalist to write an editorial, but if you want your opinions to be published, you should know how they’re structured and what makes them stand out from the pack.
Opinion pieces are often categorized as either “editorials” or “columns.” An editorial shares the views and opinions of the publication, typically written by on-staff members. The editorial staff may choose to discuss and debate a topic before agreeing on the paper’s official stance. Then, they’ll draft an editorial for one person to write and publish, usually without a byline.
Columns, on the other hand, can be authored by anyone from the community who wants their views to appear in the publication. They’re typically longer than letters to the editor, and they may be a little more analytical in their approach.
In general, a strong editorial will have a compelling argument that is based on objective research and factual evidence. It will also be able to reconcile seemingly conflicting viewpoints or standpoints. Finally, it should be able to prompt readers into action — registering to vote, attending a meeting, or writing a letter, for example.
About the Author
