A feature story is news that entertains, connects on a human level and educates. It uses storytelling tools like descriptions and quotes to create vivid images for readers. It can be about anything from the fluffiest lifestyle piece to the toughest investigative report.
A great feature takes time to develop, making it longer than a news article. It often involves more research, including primary sources, historical context and expert insight. It also incorporates real-world human experiences. This multi-faceted approach allows the story to capture the complexity of an issue. The best features have multiple layers, like this WaterAid story that puts a human face on climate change in Malawi.
As a result, a good feature feels effortless to read. It keeps readers engaged from start to finish. This is possible because of the careful structure. Mastering this structure is crucial. Whether you’re covering current events, investigating a deep dive or writing a personal narrative, mastering the structure is key.
The first step is capturing the reader’s attention with a strong lede. Unlike hard-news leads, a feature lede can include description or an anecdote to set the scene for the story. From there, you can build the story through the who, what, where, when and why.
Lastly, the story must have a compelling final thought or quote that sticks with readers. A weak ending can undermine even the strongest of stories, so be ruthless in your editing. Clunky phrasing, awkward pacing and missing details can make a big difference.
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